Cruit Éireann – Harp Ireland | Strategic Plan
Strategy
Cruit Éireann – Harp Ireland | Strategic Plan
Strategy
Cruit Éireann | Harp Ireland is the national organisation dedicated to developing, promoting, and sustaining Irish harping, working with harpers, educators, harp makers, and audiences across Ireland and around the world.
Harp Ireland asked me to work with the board, the team, and stakeholders on a strategic plan, a rebrand, and a vision for a capital campaign. Ireland is the only country in the world with a musical instrument as its national emblem, and I love that. The result was Resonance: Bridging Tradition and Tomorrow, the 2025-2030 strategy, launched by the acclaimed actor Stephen Rea. It set two goals: a World Centre for Irish Harping in Dublin, and sustainable growth for the organisation.
Since launch, it has won support from all major stakeholders.
"Gary has an exceptional knack of getting to the heart of an idea and expressing it clearly and succinctly. He absorbed our vision and expressed our ambition in such a persuasive way that we felt we had achieved it already."
Aibhlín McCrann, Chair, Cruit Éireann | Harp Ireland
