Tourism Ireland | Concept and Films
Brand & Film
Tourism Ireland | Concept and Films
Brand & Film
Tourism Ireland promotes the island of Ireland as a holiday destination worldwide. I’d worked with them on a number of charity partnerships over the years, and always liked how seriously they take Irish culture, not just Irish scenery.
In 2024, we began work on a campaign concept, Ireland: Let the Music Take You to New Places. The idea was bespoke, unique music pieces from the finest Irish artists, paired with video content for release online. I worked with ten artists to produce a library of tracks.
The reworking of Whiskey in the Jar alone has already had over five million views, capturing the authenticity and emotional power of Ireland’s musical talent.
Watch the film here.
